Geoff co-founded Fueltrac in 1994 following a successful 15-year career with Shell. Over the last three decades, he has built an outstanding reputation as an industry expert.

He is well known for his media relations role at Fueltrac, appearing regularly on local and national news programs, and quoted in major newspapers. His insights and commentary are highly valued for their relevance and candor.

As well as corporate communications and business development, Geoff is directly responsible for a portfolio of Fueltrac clients, including some of Australia’s leading companies, government departments and universities.